Built by Engineers
For Engineers
We're not your typical AI consultancy. No sales teams. No 18-month timelines. Just technical founders who write the code, understand your stack, and ship production-ready AI solutions in 4-5 months.
How EdgeFirm Started
EdgeFirm was founded in 2021 by Faisal and Usman—two engineers who were frustrated with how traditional consultancies approached AI projects.
The Problem
We'd watch companies spend $500K+ on AI "transformations" that took 18-24 months and often failed to launch. The disconnect was always the same:
- Sales teams who didn't understand the technology made promises engineers couldn't keep
- Generic solutions that ignored the client's actual tech stack and workflows
- Endless pilots and POCs that never made it to production
- 'Throw it over the wall' handoffs where clients were left with code they couldn't maintain
Our Solution
What if the people you talk to during sales are the same people who build your solution? What if we focused on shipping production-ready code in months, not years? What if we only took projects we knew we could deliver?
That's EdgeFirm.
Since 2021, we've delivered 50+ AI projects for clients across financial services, e-commerce, legal tech, and supply chain—with a 50% close rate because we're honest about what we can build and how long it takes.
Our Philosophy
We're engineers first. We write code, debug systems, and ship products. We just happen to be good at understanding business problems too.
The Team Behind EdgeFirm
Faisal Ashfaq
Co-Founder & Lead AI Architect
Background
- 8+ years building AI/ML systems for enterprises
- Previously: Led engineering teams at various tech companies
- Specialization: LLM architectures, RAG systems, data pipelines
Technical Expertise
Approach to Client Work
"I believe in over-communicating and under-promising. If we can't deliver your project in 4-6 months with measurable ROI, I'll tell you upfront. I'd rather lose a deal than build something that sits on a shelf."
When Not Coding
Reading about AI safety and exploring Toronto's food scene
Usman Ali
Co-Founder & Lead Full-Stack Engineer
Background
- 8+ years in full-stack development and DevOps
- Previously: Senior engineer at various tech companies
- Specialization: System integration, API design, deployment automation
Technical Expertise
Approach to Client Work
"The best code is code that works reliably and that your team can maintain after we're gone. I obsess over documentation, testing, and making systems maintainable—not just impressive."
When Not Coding
Automating my home and mentoring junior developers
The EdgeFirm Engineering Team
Full-Stack Engineers
Building scalable web and mobile applications with modern frameworks
AI/ML Specialists
Implementing custom LLMs, fine-tuning models, and building agent systems
DevOps Engineers
Ensuring reliable deployments, monitoring, and infrastructure automation
Salespeople
Because the engineers who build your solution should be the ones you talk to from day one
Engineers handle everything from discovery to deployment
Distributed, Global Coverage
Toronto, Canada
Headquarters (EST)
New York, USA
US Support Line
Karachi, Pakistan
Development Center (PKT)
18+ hours of real-time availability daily
Our distributed setup gives us timezone coverage across North America, Europe, and Asia-Pacific
The EdgeFirm Difference
What makes working with technical founders better than traditional consultancies
NO 'LOST IN TRANSLATION'
Traditional Agency Process
Sales Team → Account Manager → Project Manager → Tech Lead → Developers → 'Wait, this isn't what we asked for'
EdgeFirm Process
Technical Founders → You → Direct Communication → Exactly What You Need
The Result:
- 50% faster requirements gathering (no telephone game)
- 80% fewer revision cycles (we understand the first time)
- Zero miscommunication between 'sales' and 'delivery'
- Technical questions answered immediately, not 'let me check with the team'
Real client feedback
"It was refreshing to talk to someone who actually understood our tech stack. No BS, no overpromising, just honest technical conversation."
REALISTIC TIMELINES, ALWAYS
The Result:
- No surprise delays halfway through
- No 'we need another 6 months' conversations
- No scope creep (we scope carefully upfront)
- Projects finish on time, on budget, 95% of the time
- Clients appreciate the honesty, even when we say 'no'
Real client feedback
"Our 50% close rate isn't a weakness—it's honesty. If we can't deliver your project in 4-6 months with measurable ROI, we'll tell you upfront and refer you to someone who can."
PRODUCTION-READY FROM DAY ONE
The Result:
- Security & compliance built in (encryption, auth from day one)
- Monitoring & observability from week one
- Documentation as we build (not 'we'll document it after')
- Scalable architecture that grows with you (10x load without rewrites)
- No 'let's rebuild this properly' phase that doubles timeline
Real client feedback
"We write code like we're the ones who'll be on-call for it at 3 AM. Because quality matters."
YOU OWN EVERYTHING
The Result:
- Complete codebase in your GitHub/GitLab
- Full IP ownership (no licensing fees, ever)
- Comprehensive documentation and architecture diagrams
- Trained team with live sessions and video recordings
- All credentials and admin access (cloud, API keys, etc.)
Real client feedback
"This is the opposite of traditional consulting where they keep you dependent."
What We Stand For
These aren't just words on a wall. They guide every decision we make.
Trusted Technology Partners
We partner with leading technology providers to deliver best-in-class solutions
AWS Partner
Cloud infrastructure and deployment expertise
- Certified Solutions Architect
- Experience with 50+ AWS deployments
- EC2, RDS, S3, Lambda, ECS expertise
OpenAI
GPT-4, embeddings, fine-tuning implementations
- 30+ RAG systems built on OpenAI
- Cost optimization expertise
- Prompt engineering best practices
Anthropic Claude
Advanced reasoning models for complex tasks
- Early adopter of Claude 3.5 Sonnet
- Long-context use cases (100K+ tokens)
- Privacy-focused deployments
LangChain
Agent frameworks and orchestration
- Complex multi-agent systems
- Tool use and function calling
- Production deployment experience
Upwork
5-star rating, 100% job success score
- 50+ completed projects
- $500K+ earned on platform
- Top 3% of freelancers globally
Global Team, Local Support
We operate across three continents to provide round-the-clock coverage
Toronto
Canada
Primary Timezone
EST (UTC-5)
Thorncliffe Park Drive, Toronto, ON M4H 1L1, Canada
Coverage
- US client support: 7 AM - 7 PM EST
- Executive meetings and strategy calls
- North American business hours fully covered
New York
USA
Primary Timezone
Multiple Timezones
Coverage
- Full US business hours (EST, CST, MST, PST)
- Priority line for American clients
- Same-day response guarantee
Karachi
Pakistan
Primary Timezone
PKT (UTC+5)
Coverage
- 24/7 development operations
- Asia-Pacific client support
- Overlap with US mornings (EST)
- Core engineering and development
EdgeFirm By The Numbers
Real metrics from real projects
50+
Projects Delivered
Since 2021
50%
Close Rate
We're selective about what we build
4-5
Months
Average Project Timeline
$50K+
Typical Project Size
Enterprise-focused
100%
Client Satisfaction
Based on post-project surveys
8
Countries
Clients across North America, Europe, Middle East
0
Salespeople
Engineers handle everything
24/7
Development Coverage
Distributed team across timezones
Join the EdgeFirm Team
What We Look For:
- 5+ years of professional development experience
- Strong fundamentals (not just framework knowledge)
- Self-directed and comfortable with ambiguity
- Excellent written and verbal communication
- Passion for building quality software
- Ownership mindset
What We Offer:
- Competitive compensation (market rate + profit sharing)
- Fully remote (work from anywhere)
- Flexible hours (results matter, not schedules)
- 10% time for learning and development
- Work on cutting-edge AI projects
- Direct client interaction (not siloed development)
Not seeing your role? Send us your resume anyway. We're always open to exceptional talent.
View Open Positions